Benchmark product price: the average click-weighted price for a product across all businesses that advertise that product with Shopping ads.Average product price: the average price of a product when your ad showed or when your ad was competitive in an auction.This tool displays three specific metrics to help you see where you stack up against the competition: Google also launched a beta benchmarking tool for product prices on Shopping ads. Products submitted to Google Shopping will also be displayed in standard Google search results and are integrated with Google Ads, the pay-per-click platform. Google Shopping is probably the largest and best-known comparison shopping engine. You don’t want to be priced too much above similar products, but you need to make sure you charge enough to turn a profit. This is helpful for informing your pricing strategy. Your products will then show up for relevant searches along with comparable products, ranked by price. Essentially, you pay a certain fee, submit the required content (product photos, URL, price, description, etc.), and list your products. On the business side, each price comparison site is a little different. Typical search engines generally serve up straightforward results without sorting by price or showing comparisons. On the consumer side, price comparison sites work much like a search engine-the difference being price comparison engines will show products side-by-side and how they stack up against one another in terms of pricing. With their high intent to purchase, comparison shoppers often are an ideal audience for promoting your products. Price comparison site users typically have already made the decision to buy and are simply looking for the lowest price. These aren’t people glancing at a virtual storefront like a window shopper at the mall. Here’s what comes up:įor ecommerce merchants, price comparison shopping engines are an opportunity to put your products in front of very interested buyers. I can go to Google Shopping (one of the most popular CSEs around) and initiate a search. This lets shoppers compare pricing, shipping options, and service from multiple retailers on a single page and choose the merchant that offers the best overall value.įor example, let’s say I’m looking for a Rubik’s Cube and want to see what my options are, or maybe find the best price. Grow your business with price comparison sitesĬomparison shopping engines are channels for collecting product information, including pricing, from participating retailers and then displaying that collective information on a single results page in response to a shopper’s search query.Getting products listed on price comparison websites.The cost of price comparison shopping engines.
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In this guide, we’ll explain what comparison shopping engines are, tell you about some of the best platforms available, and show how to get your products listed on these online selling sites. Comparison shopping engines (CSEs) give ecommerce merchants the opportunity to attract new customers, increase sales, and go head-to-head against the competition.